Creating an online store doesn’t just mean you’re selling products - though that may be the initial goal, you’ve got to start by selling yourselves. Who are you as a brand? Why should your customers shop with you and not one of your competitors?

Over the last few years, eCommerce has become the way to shop. Long gone are the days when we queued up at Zara for ages (remember them?)... Today, a couple of clicks are all it takes to have your most coveted fashion items delivered right to your doorstep.