Over the years, I’ve seen brands mishandle communication, but Body Minute's reaction to a simple POV video by Laurène Lévy takes the cake.
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It’s been a while since I updated the blog on here, but I really wanted to create something that would inspire new brands and potentially well-settled ones on their eCommerce journey.
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Creating an online store doesn’t just mean you’re selling products - though that may be the initial goal, you’ve got to start by selling yourselves. Who are you as a brand? Why should your customers shop with you and not one of your competitors?
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Over the last few years, eCommerce has become the way to shop. Long gone are the days when we queued up at Zara for ages (remember them?)... Today, a couple of clicks are all it takes to have your most coveted fashion items delivered right to your doorstep.
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Sustainability is a hot topic in the fashion industry - brands are being slated for their manufacturing processes, others for greenwashing. Here’s the lowdown on the do’s and don’ts when pushing yourself as a sustainable brand.
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