Over the years, I’ve seen brands mishandle communication, but Body Minute's reaction to a simple POV video by Laurène Lévy takes the cake.

It’s been a while since I updated the blog on here, but I really wanted to create something that would inspire new brands and potentially well-settled ones on their eCommerce journey.

Creating an online store doesn’t just mean you’re selling products - though that may be the initial goal, you’ve got to start by selling yourselves. Who are you as a brand? Why should your customers shop with you and not one of your competitors?

Over the last few years, eCommerce has become the way to shop. Long gone are the days when we queued up at Zara for ages (remember them?)... Today, a couple of clicks are all it takes to have your most coveted fashion items delivered right to your doorstep.

Sustainability is a hot topic in the fashion industry - brands are being slated for their manufacturing processes, others for greenwashing. Here’s the lowdown on the do’s and don’ts when pushing yourself as a sustainable brand.