Tu clothing, sainsbury’s
Christmas 2018 campaign - October to december 2018, A Moment In Time
For the launch of the Christmas 2018 campaign, I contributed to the concept through copywriting - this consisted of finding inspirational and touching titles to fit in with the mood of the concept and writing family-orientated customer to fit our consumer’s lifestyle. My writing can be found on the homepage, as well as throughout the Women’s, Men’s and Kids’ gift guides.
Women’s Premium - november 2018, Midnight, Content page
Whilst working as an Online Content Assistant at Tu Clothing, I wrote for site refreshes but also for projects such as content pages for Premium and Graduate Fashion Week. I also organized the product photography for these collections by creating briefs for the photography studio and pulling up moodboards.